New Campaigns API for WhatsApp broadcasts

The new API lets you create and manage broadcasts, schedule them, and see the analytics. The user interface for the new platform is on the way too.

Why this API exists and what it does

To send clients a message, such as an offer, a discount, or a notification, you had to build your own sending tool or use our legacy dashboard. Your own tool means a lot of work and debugging, and the legacy dashboard cannot be built into your system. That is why we introduced a new API for broadcasts.

Campaigns API takes your contacts and a template, builds the list, and sends every contact the same message. You can test the broadcast before the real send, set a time for it, or pause it. It follows the phone number's tier: when the limit is used up, sending stops, and when the limit resets, the broadcast continues on its own.

The broadcast includes full analytics: you can see who received the message, who read it, who replied, and who had an error. When the status changes, Campaigns API sends a webhook, so your product hears about it without an extra request. The Campaigns API documentation shows how to send a broadcast and how to read the analytics.