Use Cases
WhatsApp Business API use cases by category
Ready-made scenarios for the moments that matter in your customer journey — confirmations, support, sales, orders, payments, appointments, security, and more. Each use case includes Meta-approved message templates, dynamic variables, webhook delivery checks, and copy-paste code for Node, curl, and Python via the 1MSG Business API.
Browse by business area, pick the flow that matches your process, and connect it to your CRM, billing, or backend in minutes — without designing messages from scratch.
Marketing Campaigns
Drive revenue by launching targeted promotions and special offers.
Lead Engagement & Conversion
Turn ad traffic into qualified leads and route them directly into your CRM.
Customer Service
Connect WhatsApp to your help desk and automate workflows.
Appointments & Reminders
Set up automated booking workflows and maximize attendance with reminders.
B2B Workflows & Automations
Streamline operations and communication with B2B partners.
Orders & Delivery
Keep customers informed with order tracking and delivery status.
Payments & Invoices
Send invoices and payment links to automate renewals and boost retention.
Abandoned Carts
Recover lost sales with automated cart reminders.
OTP Verification
Deliver one-time passwords for secure two-factor authentication.
Surveys & Feedback
Collect CSAT and NPS scores automatically with quick-reply buttons.