Use Cases

Browse WhatsApp API use cases by business area, from support, orders and payments to OTP and marketing, each with a ready message and code. Every scenario shows the message, the API call (usually POST /sendTemplate), delivery statuses and errors, with code in cURL, Node.js, Python, PHP and Go. Pick a category below and connect the flow to your CRM or backend.

Marketing Campaigns

Drive revenue by launching targeted promotions and special offers.

Lead Engagement & Conversion

Turn ad traffic into qualified leads and route them directly into your CRM.

Customer Service

Connect WhatsApp to your help desk and automate workflows.

Appointments & Reminders

Set up automated booking workflows and maximize attendance with reminders.

B2B Workflows & Automations

Streamline operations and communication with B2B partners.

Orders & Delivery

Keep customers informed with order tracking and delivery status.