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Post-visit follow-up offer via WhatsApp API

The scenario sends a personalised WhatsApp marketing template shortly after an in-person visit, showroom trip, consultation, or phone contact.

Common errors

StatusAPI responseCauseFix
200Message was not sent: template is not definednamespace, template or language is missing from the request body.Send all three. Take namespace and the exact template name from GET /templates; language is an object: {"policy": "deterministic", "code": "en"}.
200template name (…) does not exist in <language>The template is approved in a different language than the one requested.Use the exact language code the template was approved in (for example es_MX is not the same as es). Check it in GET /templates.
200Message was not sent: provide chatId, phone, bsuid, or usernameNo recipient the channel could resolve.Pass exactly one recipient: phone (country code plus number, digits only), chatId (for example [email protected]) or bsuid.

All error codes →

Common questions

Related

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The scenario sends a personalised WhatsApp marketing template when a single named product, service line, tariff, or feature goes live.
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The scenario sends a personalised WhatsApp marketing template when a recommendation engine or merchandiser prepares a curated selection of several items for a contact.
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Offer deadline reminder via WhatsApp API
The scenario sends a personalised WhatsApp marketing template as the second touch of a promotion that is already running and about to close.
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The scenario sends a personalised WhatsApp marketing template when CRM splits an opted-in base into audience segments and assigns tailored offer terms to each.
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Send content (guides, articles) via WhatsApp API
The scenario sends a personalised WhatsApp marketing template when the business publishes educational or entertaining content for opted-in contacts.
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Company news broadcast via WhatsApp API template
The scenario sends a personalised WhatsApp template when the business publishes company or service news.
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Post-purchase upsell message via WhatsApp API
The scenario sends a personalised WhatsApp marketing template shortly after a completed purchase when a follow-up offer is relevant — a refill, companion product, or the next service in the cycle.
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Win-back message for inactive customers (API)
The scenario sends a personalised WhatsApp marketing template to an existing customer who bought or used the service before but has been inactive for months.

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