Re-engage a cold lead via WhatsApp API template
The scenario sends a personalised WhatsApp template to a lead or customer who showed interest earlier but went inactive.
Common errors
| Status | API response | Cause | Fix |
|---|---|---|---|
| 200 | Message was not sent: template is not defined | namespace, template or language is missing from the request body. | Send all three. Take namespace and the exact template name from GET /templates; language is an object: {"policy": "deterministic", "code": "en"}. |
| 200 | template name (…) does not exist in <language> | The template is approved in a different language than the one requested. | Use the exact language code the template was approved in (for example es_MX is not the same as es). Check it in GET /templates. |
| 200 | Message was not sent: provide chatId, phone, bsuid, or username | No recipient the channel could resolve. | Pass exactly one recipient: phone (country code plus number, digits only), chatId (for example [email protected]) or bsuid. |
Common questions
Related
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The scenario sends a personalised WhatsApp template when new items or a collection appear in the catalogue.
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The scenario sends a personalised WhatsApp template when marketing launches a visual campaign.
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The scenario sends a personalised WhatsApp template when a user completes registration.


