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Brass balance scale with chat-bubble-shaped coins versus a cracked padlock, WhatsApp WABA cost versus grey gateway ban risk

WABA vs Grey API Pricing: When Official WhatsApp Is Cheaper

After Meta's July 1, 2025 per-message model, official WhatsApp Business API (WABA) is often cheaper than flat-fee grey gateways for inbound support: non-template replies inside the customer service window carry $0 Meta fees, while community threads report permanent bans on unofficial stacks sending only about 5 messages per day.