WhatsApp Business API for purchase decision nurture

Use case overview

This scenario sends a prospective customer a personalised WhatsApp template while they are still deciding. The message includes their name, the product or service under consideration, and a helpful next-step hint. Two quick-reply buttons let them ask a question or signal they are ready to buy; taps arrive via webhook for routing to sales or automated follow-up.

Template example

Hi {{1}}! We're here to help you decide on {{2}}. {{3}} — tap a button below if you have questions or you're ready to move forward.

[Ask a question]

Variables and purpose

• {{1}} — customer or prospect name
• {{2}} — name of the product or service under consideration
• {{3}} — helpful next-step hint or nurture touchpoint (e.g. comparison guide, FAQ, offer to schedule a call)

Filled-in example

Hi Anna! We're here to help you decide on Premium Plan subscription. Our team prepared a comparison guide and can answer pricing questions — tap a button below if you have questions or you're ready to move forward.

[Ask a question]

When to use it

• b2b and services
• e-commerce and saas
• agencies and small teams

Business value

• detect a nurture touchpoint trigger for a prospect still in the decision stage
• resolve customer phone, product or service context, and the next-step hint
• send a personalised nurture template with two quick-reply engagement buttons
• receive button taps via webhook and route to sales or automated follow-up
• log delivery and engagement for CRM pipeline until buy or no-buy decision

Workflow

1. CRM or the sales pipeline detects that a nurture touchpoint is due for a prospect still in the decision stage.
2. Customer phone, product or service context, and the next-step hint are taken from CRM or the pipeline record.
3. A personalised template is sent with three body variables and two quick-reply buttons for engagement.
4. The prospect taps «Ask a question» or «Ready to buy» — the event arrives via webhook and follow-up is routed accordingly.
5. Delivery and engagement are logged in CRM until the prospect buys, declines, or exits the nurture track.
6. Delivery progress is reported asynchronously — typically sent, then delivered (or failed/undelivered).
7. Your system receives status via webhook (hooks[]) or polls GET …/hookInfo?messageId=<id> and handles failures if needed.

Technical implementation

Prerequisites

• An approved WhatsApp template with three body variables and two quick-reply buttons («Ask a question», «Ready to buy»).
• A 1MSG account with access to the template send API and a configured webhook for incoming messages.
• Integration with CRM or a sales pipeline to schedule touchpoints and record engagement until a decision.
• The generated handleIncomingMessage matches inbound text to template button labels — a starting point; replace with your production router.

Code examples

Node.js

#!/usr/bin/env node

// === Configuration (replace "___" placeholders) ===

const API_BASE_URL = "https://api.1msg.io"; // production 1MSG API base URL
const CHANNEL_ID = "___";                   // channel ID from 1MSG dashboard
const API_TOKEN = "___";                    // channel JWT token (Bearer)

const TEMPLATE_NAME = "___";                // approved template name
const TEMPLATE_NAMESPACE = "___";           // template namespace (422 without it)
const TEMPLATE_LANGUAGE = "___";            // template language code, e.g. "en"



// === Test data ===
const TEST_PHONE = "___";            // client phone in international format
const TEST_CUSTOMERNAME = "___";    // {{1}} customer name
const TEST_PRODUCTORSERVICENAME = "___";    // {{2}} product or service name
const TEST_NEXTSTEP = "___";    // {{3}} next step

function normalizePhone(phone) {
  return String(phone).replace(/\D/g, "");
}

function assertConfigured(values) {
  for (const [key, value] of Object.entries(values)) {
    if (value === "___" || value === "" || value === undefined || value === null) {
      throw new Error(`Missing configuration value: ${key}`);
    }
  }
}

async function sendTemplateMessage({ phone, customerName, productOrServiceName, nextStep }) {
  assertConfigured({
    CHANNEL_ID,
    API_TOKEN,
    TEMPLATE_NAME,
    TEMPLATE_NAMESPACE,
    TEMPLATE_LANGUAGE,
    phone,
    customerName,
    productOrServiceName,
    nextStep,
  });

  const url = `${API_BASE_URL}/${CHANNEL_ID}/sendTemplate`;

  // params carries body and button blocks (dynamic buttons).
  const requestBody = {
    phone: normalizePhone(phone),
    template: TEMPLATE_NAME,
    namespace: TEMPLATE_NAMESPACE,
    language: {
      policy: "deterministic",
      code: TEMPLATE_LANGUAGE,
    },
    params: [
      {
        type: "body",
        parameters: [
          { type: "text", text: String(customerName) }, // {{1}} customer name
          { type: "text", text: String(productOrServiceName) }, // {{2}} product or service name
          { type: "text", text: String(nextStep) }, // {{3}} next step
        ],
      },
    ],
  };

  const res = await fetch(url, {
    method: "POST",
    headers: {
      "Content-Type": "application/json",
      Authorization: `Bearer ${API_TOKEN}`,
    },
    body: JSON.stringify(requestBody),
  });

  const raw = await res.text();
  let data;
  try {
    data = JSON.parse(raw);
  } catch {
    data = null;
  }

  if (!res.ok || !data || data.sent !== true) {
    console.error("Send failed. API response:");
    console.error(raw);
    process.exit(1);
  }

  console.log("Message sent to client.");
  console.log("API response:", raw);
  return data;
}

function handleIncomingMessage(message) {
  const text = (message && (message.text || message.body || "")).trim();
  // Meta quick_reply label (from template.txt) → route key (code_contract.ref) "ask_question"
  if (text === "Ask a question") {
    console.log("Reply received: ask_question");
    return { status: "ask_question" };
  }
  // Meta quick_reply label (from template.txt) → route key (code_contract.ref) "ready_to_buy"
  if (text === "Ready to buy") {
    console.log("Reply received: ready_to_buy");
    return { status: "ready_to_buy" };
  }
  console.log("Free-text reply — handle separately.");
  return { status: "other" };
}

if (require.main === module) {
  sendTemplateMessage({
    phone: TEST_PHONE,
    customerName: TEST_CUSTOMERNAME,
    productOrServiceName: TEST_PRODUCTORSERVICENAME,
    nextStep: TEST_NEXTSTEP,
  }).catch((err) => {
    console.error("Execution failed:", err.message);
    process.exit(1);
  });
}

module.exports = { sendTemplateMessage, handleIncomingMessage };

Immediate API response (synchronous)

• HTTP 2xx and JSON "sent": true mean 1MSG accepted the message for sending — not that it already reached the customer's phone.
• Save the `id` field from the response (value looks like wamid.…). Use it to correlate delivery callbacks or polling.
• The response may also include message and description — informational only.

Delivery status (asynchronous)

• Register a webhook (POST …/webhook) so 1MSG POSTs delivery updates to your HTTPS endpoint in a separate `hooks[]` payload (sent, delivered, read, or failed/undelivered when applicable).
• Optionally poll: GET {base}/{channel}/hookInfo?messageId=<id from sendTemplate>.
• In practice, delivery often completes within a few seconds — but that is not guaranteed by the API contract.

Common errors

• Invalid or non-normalized phone number
• Unapproved or missing template name / namespace
• No customer opt-in for WhatsApp business messages
• Template variable count mismatch (422 from API)
• Delivery failure — check status webhook and retry policy

FAQ

• Do I need an approved template? Yes — cold-start WhatsApp messages require a Meta-approved template.
• Can I customize the message text? Body variables are dynamic; fixed text and button labels are set in the Meta template.
• How do I check delivery? sent: true only confirms acceptance. Track delivery via webhook hooks[] or GET …/hookInfo?messageId=<id>.
• What if the message is not delivered? Log the failed/undelivered hook, verify opt-in and template status, then retry or fall back to another channel.
• Can I connect this to my CRM or backend? Yes — trigger the API call from your platform webhook or event handler.

CTA

Ready to use purchase decision nurture? Connect your 1MSG channel and run the code examples above.

Related

• Knowledge base
• Creating a template
• Sending a template
• SDK