WhatsApp is one of the most popular messaging platforms worldwide. With over 2 billion active users, businesses are beginning to leverage WhatsApp for their marketing and customer service needs. WhatsApp for Business is a separate app designed for businesses to connect with their customers seamlessly. In this article, we will cover everything you need to know about WhatsApp for Business.
What is WhatsApp Business?
WhatsApp for Business is a separate app that allows businesses to communicate with their customers on the WhatsApp platform. It's designed for mid-sized and large businesses and provides various features that make communication with customers easy and efficient. This app is a great solution for businesses looking to streamline their customer service and marketing efforts.
Sometimes WhatsApp Business is also understood as WhatsApp Business API, which implies an enterprise-level solution provided by WhatsApp, designed to help businesses communicate more effectively with their customers. This API (Application Programming Interface) allows medium and large businesses to integrate WhatsApp directly into their existing communication systems, customer relationship management (CRM) platforms, or third-party software. WhatsApp Business API is often used to organize marketing, support, sales in WhatsApp. In this article we will discuss both concepts
Features and concepts of WhatsApp for Business
WhatsApp for Business comes with a number of features that make it easier for businesses to interact with their customers. Below we list them, as well as some of the most popular expressions and concepts related to WhatsApp for Business:
- Business Description: Businesses can add a description of their services, products, or company to help customers understand what they offer.
- Quick Replies: Businesses can create quick replies to frequently asked questions to save time.
- WhatsApp Business Solution Provider: Businesses can use WhatsApp business solution providers to manage their WhatsApp accounts and automate customer service.
- WhatsApp Business App: The app is available on Android and iOS and can be downloaded from the Google Play Store or Apple App Store.
- Get a WhatsApp Account for Businesses: Businesses can get a WhatsApp account for free, which can be used for customer service and marketing.
- WhatsApp Business Platform: The platform allows businesses to send customized messages to customers and send automated messages for specific scenarios.
- WhatsApp Software: Businesses can integrate WhatsApp software with their existing customer service software to streamline communication.
Learn more about the features and benefits of WhatsApp for Business, especially the WhatsApp Business API in the WhatsApp Business API section of our website.
How to use WhatsApp for Business
Using WhatsApp for Business is easy. To get started, businesses need to download the WhatsApp Business app from the Google Play Store or Apple App Store. Once the app is downloaded, businesses can create a profile and add their business information. They can then begin communicating with their customers.
However, if you're thinking about installing the WhatsApp Business API, you can access it through an API provider. We can help with connecting it.
To connect WhatsApp Business API, you need to do the following steps:
- Register at 1msg.io.
- Open a new WABA project.
- Connect your WhatsApp number to WhatsApp Business API.
- You will need an account in Meta Business manager to successfully connect the number. You can create it in advance, or it will be created in the process of connecting the number. Connecting the number is fast, our tips on the website will help you connect the number in just 10 minutes.
After connecting the number to WhatsApp Business API, you will no longer be able to use the number in regular WhatsApp and WhatsApp Business applications, but we immediately open Inbox chat, Automation tools and Chatbot builder on WhatsApp Business API number for our customers.
Benefits of WhatsApp for Business
WhatsApp for Business offers numerous benefits for businesses, including:
- Improved Customer Service: Businesses can communicate with customers directly and in real-time, providing efficient and effective customer service.
- Cost-effective: WhatsApp for Business is free, making it an affordable option for businesses.
- Increased Engagement: WhatsApp for Business allows businesses to send customized messages and content to customers, increasing engagement and building brand loyalty.
- Automation: WhatsApp for Business allows businesses to automate customer service, saving time and resources.
The most interesting features for business are automation and Chabot’s. This is understandable, because it can significantly improve the quality of service, free up human resources and ensure business connects with customers 24/7.
You can learn more about our functional chatbot builder on our website in the chatbot builder section.
WhatsApp vs. WhatsApp for Business
While WhatsApp and WhatsApp for Business are similar, there are some key differences. WhatsApp for Business is designed for businesses and comes with additional features such as quick replies, automated messages, and business descriptions. It also allows businesses to send bulk messages and has various automation features that regular WhatsApp does not provide.
Even more differences between WhatsApp and WhatsApp Business App we talked about in this material of our blog.
In turn, WhatsApp Business API allows you to transfer the functionality of Business and just messenger to other interfaces and significantly scale the capabilities of the business. For example, instead of having correspondence on your phone, you can use this WhatsApp Inbox Chat.
What is WhatsApp used for?
WhatsApp is primarily used for communication between individuals. However, businesses are beginning to use WhatsApp to communicate with their customers, offer customer service, and run marketing campaigns. For example, it is impossible to imagine a marketing campaign on WhatsApp without the tools of Bulk messaging promotional offers to customers.
In conclusion, WhatsApp for Business is a powerful tool that businesses can use to improve their customer service and marketing efforts. With features such as quick replies, automated messages, and customized content, businesses can communicate with their customers seamlessly. Whether you're a small or mid-sized business, WhatsApp for Business is a great solution that can help you engage with your customers and build brand loyalty.