WhatsApp Display name is the company name that you specify when you connect a number to the WhatsApp Business API. The display name must match the name of your organization or a public source of information about you, such as a website.
Before finalizing your registration, you're free to modify your display name as often as you'd like. However, once you've registered, you'll need to wait a 30-day period between any requests to change your display name.
It is important to Meta that the organization name helps users connect businesses and customers, is not misleading, and does not violate WhatsApp's trade policy rules Therefore, certain requirements and rules apply to the name.
Compliance with policies
This means that your Display name in WhatsApp must not directly or indirectly violate WhatsApp's policies. For example, WhatsApp prohibits the trading of alcohol, cigarettes, cryptocurrency services and in some cases medical services. Therefore, the name should not be associated with these products and services in any way, even if part of your business is related to them. Also, political organizations must go through a special procedure to register their number and Display Name accordingly. For example:
|Accepted Display Name||Not accepted Display Name|
|Example||✅ The Rising Star Shop||❌Ordering a beer Rising Star|
|Example||✅ Consulting company "Advisor"||❌Crypto Advisor|
|Example||✅ ABC Wine Glassesr||❌ABC Wines|
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Accurate representation of your business
The name displayed should clearly communicate the specifics of the company or product and not mislead users.
Inappropriate company name examples:
|❌ An individual's full name is "John Malkovich"|
|❌ Abstract names - "Technology"|
|❌ Geographic names of cities and locations - "Los Angeles"||❌ Slogans or long descriptions - "You can do anything!"|
A display name must contain a minimum of 3 characters.
Consistency with external branding
The brand name must be consistent with external sources, such as a website. In other words, you can't take a Display name from thin air, it must be linked to widely publicized sources or your company's title documents.
For example, the company name: "Unique and Versatile Block" is appropriate if the same name is displayed on your website.
WhatsApp may not approve the Display Name if you depart from the original variant by stating:
- Very Unique and Versatile Block - added a new word.
- U and M Block - abbreviations appeared.
Legal entity in footer
The name of your company should correspond to what you specify in the "Business Info" section of Meta Business Manager. You can greatly facilitate the verification of your company if you make sure that the data on the website, in the documents submitted to Meta for business verification, and in the "Business Info" section of Meta Business Manager are consistent. If you may have inconsistencies in the company name and the way you present yourself on the website, make sure that the legal name of the organization still appears on your website, at least in the footer.
WhatsApp has guidelines on how to format text for Display Names. These rules won't apply to you if your company name is already consistent with what's listed on the website or in the verification documents you've submitted. Below are the formatting rules:
- The company name cannot consist of capital letters only. A suitable option is Tea Workshop. Unsuitable option: TEA WORKSHOP.
- Be careful with spaces and spacing between words. If there are no spacing in the company name, you should not enter them in Display name.
- Do not add any extra characters, emoticons, symbols unless they are originally in your company name.
- The name should not contain URL designations - com, bz.
- Display name should consist of at least three characters.
- No unnecessary words should be added to the company name except for the name of the country or region, the company department or the conditional function of the contact number, and that the number has the status of "demo" or "test". For example, it would be acceptable to specify: Home Products Customer Service.
If you are interested in setting up a profile in the regular WhatsApp Business app, we recommend this article: 1MSG.io — 11 Ideas to Describe Business Profiles in WhatsApp
Consistency with external branding
A display name must have consistent branding with external sources (for example, a company's website or marketing). Do not add extra emojis or character symbols (such as trademark designs). Do not add extra words to your display name unless the word indicates a country or region, a department or function or a test or demo account. An example for a product line named "Fresh Produce Cold Pressed Juices":
- Accepted: Fresh Produce Cold Pressed Juices (how it is branded on your website).
- Accepted: Fresh Produce Cold Pressed Juices Mexico.
- Not accepted: Fresh Produce Juices (you changed branding by removing "Cold Pressed").
- Not accepted: FP Cold Pressed Juices (you added an abbreviation to the company name inconsistent with external branding).
Clear relationship with your business
A display name must have a clear relationship with your business (must be referred on the business's website or external media references). For example:
- Accepted: Name of a charity mentioned on a non-profit organization's website
- Not accepted: Name of a charity not mentioned on any external websites
If the relationship between your company and the brand is not obvious, indicate the relationship using “by [company name].”
- Accepted: Fruit Snacks by Fresh Produce
- Not accepted: Fruit Snacks (Fresh Produce owns the Fruit Snacks brand but their association is not mentioned on any external websites)
If the display name represents a business that the company is working with (if the business is an agency, distributor, partner, or parent company), then the relationship between the business represented in the display name and end-client business must be evident and clear in both parties’ business websites.
For example, if Global Voyager signs up for WhatsApp and wants to use the display name Commercial Air, they must submit links to both websites stating that Commercial Air is a subsidiary of Global Voyager.
Info taken from this resource: Meta Display Guide.
Verifying your WhatsApp Business Account Name
If you've ever wondered how to verify your WhatsApp business account name, here's your answer. Once you've chosen your display name, WhatsApp reviews and verifies it to ensure adherence to its naming guidelines for WhatsApp Business. A green checkmark appears next to your profile name once verified, enhancing your business's credibility. To expedite the verification process, ensure that the display name is in line with WhatsApp's commerce policy and does not infringe on any copyrights. Learn more about verification and the green check mark in these articles: Acquiring the WhatsApp Green Tick: A Comprehensive Guide to Official Business Account, A Comprehensive Guide to WhatsApp API: Unlocking the Power of WhatsApp Integration. Connect the number through a personal account 1msg.io.
Solving WhatsApp Business Name Not Showing Issue
A common problem many businesses face is their WhatsApp business name not showing. This issue could be due to several reasons like not updating the app, glitches, or not following the WhatsApp business naming guidelines. Regularly updating the app and adhering to the guidelines could help prevent this problem.
WhatsApp Title Messages
The use of WhatsApp title messages can add value to your business communication. Whether it's to send out marketing information or to interact with customers, well-crafted title messages help set the right tone and create a positive impression about your business.Of course, in this case it is especially important your Display name in WhatsApp, which will directly meet your customers, so it is worth special attention to the identification of your brand. To help you meet your guests automatically, the auto-reply feature in 1msg.io will help you.
In conclusion, it can be said that to set WhatsApp Display name is necessary to adhere to the rules Meta and shadow restrictions, so that the name is accepted and you do not have problems with the registration of the name.