blogPractical guides for
Practical guides for
WhatsApp Business API
Comparisons, pricing, and setup — so you can ship on official WABA with confidence.
Comparisons, pricing, and setup — so you can ship on official WABA with confidence.
Bulk WhatsApp messaging scales only on the official WhatsApp Business API: opted-in recipients, a Meta-approved template, and a throttled sendTemplate loop. New portfolios start at 250 unique recipients per rolling 24 hours, scaling to 2,000, 10,000, 100,000, then unlimited. Track every send by wamid and halt before the cap.
After Meta's July 1, 2025 per-message model, official WhatsApp Business API (WABA) is often cheaper than flat-fee grey gateways for inbound support: non-template replies inside the customer service window carry $0 Meta fees, while community threads report permanent bans on unofficial stacks sending only about 5 messages per day.
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