Subscription plans
The Basic Plan subscription for each WhatsApp channel, its renewal, management in Stripe and the free 30 days for Own WABA.
1MSG currently offers subscription plan — Basic Plan.
A separate subscription is required for each WhatsApp Business channel. The subscription allows you to use and manage the channel through the 1MSG platform.
You can choose between monthly and annual billing.
How subscriptions work
Each WhatsApp Business channel has its own subscription.
If you have multiple channels, each channel requires a separate Basic Plan subscription.
You can choose one of the following billing periods:
- Monthly — billed every month.
- Annual — billed once every 12 months.
Available prices are shown on our pricing page:
Subscription renewal
Once a paid subscription is active, it renews automatically at the end of each billing period unless recurring payments are turned off.
The first 30 days for channels connected using Own WABA work differently. See Own WABA subscription terms below.
Managing your subscription
You can manage your subscription through the Stripe Customer Portal.
To open it:
- Go to Billing → Subscriptions.
- Find the channel you want to manage.
- Click Open Stripe Customer Portal.
You can also open the Stripe Customer Portal from the channel block on the Dashboard.
Change your payment method
You can update your payment card in the Stripe Customer Portal.
Change your billing period
You can switch between available subscription options in the Stripe Customer Portal.
What happens when a subscription ends?
If a subscription reaches its end date and is not renewed, the channel is stopped.
Messaging through the channel will not work until the subscription is activated again.
Once you activate the subscription, you can continue using the channel without reconnecting it.
Own WABA subscription terms
Channels connected using Own WABA have special subscription terms for the first 30 days.
First 30 days are free
The first 30 days of your subscription are free.
No subscription fee is charged during this period. You still need to add a payment card when starting the subscription.
The free period lasts exactly 30 days from the subscription start date.
The subscription does not continue automatically
After the free 30-day period, the subscription does not automatically continue.
We do not automatically charge your card for the next billing period.
To continue using the channel after the free period, you need to activate the paid subscription yourself.
How to continue after the free period
You can activate the paid subscription at any time during the free period.
- Go to Billing → Subscriptions.
- Find the channel.
- Click Open Stripe Customer Portal.
- On the Stripe page, click Don't cancel.
This removes the scheduled cancellation and activates the paid subscription.
The subscription fee is charged when the free 30-day period ends — not when you click Don't cancel.
After the paid subscription starts, future renewals are automatic unless you turn off recurring payments.
What happens if I do nothing?
If you do not activate the paid subscription for Own WABA before the end of the free period, the channel stops when the 30 days expire.
Messaging through the channel will not work until the subscription is activated again.
We send reminder emails 7 days and 3 days before the free period ends.
Can I activate the subscription later?
Yes.
You can activate the subscription during the free period or after the free period has ended and the channel has stopped.
Open the channel in 1MSG or use the channel block on the Dashboard to activate the subscription. This opens the Stripe Customer Portal.
After activation, the channel becomes available again.
Why do I need to add a payment card?
Stripe requires a payment method to create and manage your subscription.
Your card is not charged during the free 30-day period.
You will only be charged after you choose to continue with the paid subscription.